The Accounting Diploma Student Association (HMD) of the Faculty of Economics and Business, University of Mataram (FEB Unram), successfully held the “Business Explore” activity with the theme “Uncovering Potential and Fostering Entrepreneurial Spirit Among Students” on Saturday, May 10, 2025, at PT Narmada Awet Muda, one of the leading local businesses on Lombok Island.

Business Explore is an educational company visit program aimed at broadening students’ entrepreneurial insights. During this activity, participants had the opportunity to observe firsthand the production processes, operational management, and marketing strategies implemented by PT Narmada Awet Muda.

The event was initiated by the Fundraising and Business Department of HMD Accounting FEB Unram and was attended by active students from the Diploma III Accounting Program who have an interest in entrepreneurship and business development. The management of PT Narmada Awet Muda warmly welcomed the students and provided presentations and interactive discussion sessions.

This activity aimed to uncover the entrepreneurial potential of students while equipping them with practical knowledge about the business world. Through this visit, students are expected to better understand the challenges and opportunities involved in running a business and be inspired to become young entrepreneurs in the future.

The event began with opening remarks from representatives of HMD Accounting FEB Unram and the company’s management, followed by a company tour, business process presentations, and an open discussion session between participants and speakers from PT Narmada Awet Muda. Participants were also given the opportunity to ask questions and engage directly in discussions on business strategies, financial management, and the development of high-value products.

Business Explore has proven to be an effective platform for fostering entrepreneurial spirit among students. In addition to gaining applicable knowledge, participants also left the event with renewed inspiration and motivation to start their own ventures early. The Fundraising and Business Department of HMD Accounting FEB Unram hopes that similar activities can continue to be held in the future to support the development of an independent and entrepreneurial young generation.