The Faculty of Economics and Business, University of Mataram (FEB) continues its strategic collaboration with the NTB Regional Research and Innovation Agency (BRIDA) Business Incubator to strengthen the entrepreneurial ecosystem in West Nusa Tenggara. This collaboration aims to develop the business potential of students and local communities through a comprehensive incubation program, from the planning stage to product development and marketing. This collaboration involves various activities designed to support young entrepreneurs in developing their business ideas into sustainable and competitive enterprises. One of the main activities in this collaboration is holding workshops and intensive training focused on various aspects of entrepreneurship, including business management, marketing strategies, and the use of digital technology in business. Apart from that, this incubation program also provides mentoring and coaching from experts and experienced business practitioners. Participants are given the opportunity to get direct guidance on how to manage a business, overcome the challenges they face, and take advantage of existing market opportunities. It is hoped that this mentoring can help young entrepreneurs to develop the skills and knowledge needed to be successful in the business world. Inkubator Bisnis FEB dan BRIDA NTB juga bekerja sama dalam menyediakan akses ke berbagai sumber daya dan jaringan bisnis yang luas. This includes access to business capital, production facilities, as well as collaboration opportunities with various parties, both at the local, national and international levels. In this way, incubation program participants can more easily develop their businesses and achieve sustainable growth. This collaboration is not only beneficial for students and the NTB community, but also supports the regional government’s efforts to encourage local economic growth through developing the entrepreneurial sector. It is hoped that this collaboration can produce new entrepreneurs who are innovative and able to contribute positively to the regional economy. With strong commitment from both parties, the Faculty of Economics and Business, University of Mataram and the BRIDA NTB Business Incubator are determined to continue to support and develop the entrepreneurial ecosystem in NTB, create new opportunities, and advance the regional economy through continuous innovation and collaboration