Drs. Rahman Dayani, M.Si

Marketing Managemrnt

Biography

  • Drs (Doktorandus) in Management, University of Mataram 1987
  • M.Si (Master of Science) in Management Science Airlangga University 1995
  • S3 (Doktor)

  1. The Effect of Product Quality And Product Diversity On The Purchase Decision Of Ortuseight Shoes At The Spora Sport Store: The Effect Of Product Quality And Product Diversity On The Purchase Decision Of Ortuseight Shoes At The Spora Sport Store
  2. Pengaruh Suasana Toko, Citra Merek Dan Promosi Di Media Sosial Terhadap Keputusan Pembelian Di Toko Valetteshop Mataram: Pengaruh Suasana Toko, Citra Merek Dan Promosi Di Media Sosial Terhadap Keputusan Pembelian Di Toko Valetteshop Mataram
  3. Assistance in Preparing Business Plan for Coconut Processing Industry Center in North Lombok Regency
  4. The Effect of Trust and Customer Experience on Customer Loyalty at E-Commerce Sociolla in Mataram City: THE INFLUENCE OF TRUST AND CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY IN …
  5. The Effect of Taste and Price on Customer Satisfaction at Rasbani Restaurant Selong East Lombok
  6. The Effect of Viral Marketing, Price, and Promotion on Purchasing Decisions through Tiktok Shop in Indonesia: The Effect of Viral Marketing, Price, and Promotion on Purchasing Decisions …
  7. The Influence of Product Design and Promotion on Purchase Decisions of Terune Apparel Distro Products in Selong District: The Influence of Product Design and Promotion on Purchase Decisions of …
  8. Training on Pricing, Facility Completeness, Product Variety and Managerial Ability of Café Managers in Sembalun Area, East Lombok
  9. Measurement Of Visitors’ Perceptions And Attitudes Towards Business Location, Product Quality, And Promotion
  10. Empowerment of Informal Women Traders through Entrepreneurship Training and the Formation of Working Capital Groups in Taman-Kelurahan Karang Baru Mataram: Empowerment of Informal Women Traders Through Entrepreneurship Training and the Formation of Working Capital Groups in Taman-Kelurahan Karang Baru Mataram
  11. Implementation of the Industry Attractiveness and Business Strength Matrix in Determining the Position and Business Strategy of Cafes in the Sembalun Tourism Area
  12. Global symbolic-value orientation and positive electronic word of mouth towards local fashion brands
  13. The Effect of Product Knowledge And Influencers On Purchase Decisions For Scarlett Whitening Products: The Effect Of Product Knowledge And Influencers On Purchase Decisions For Scarlett Whitening Products
  14. The Effect of Green Brand and Green Advertising on Purchasing Decisions for The Body Shop Products in Mataram City: to determine the Green Brand and Green Advertising against buying decisions for The Body Shop products in Mataram city.

Scholarly Credential:

  • ORCiD :
  • Scopus – Elsevier :
  • Publons – Web of Science :
  • SINTA: 6162926
  • Google Scholar : Rahman Dayani