Dr. Lalu Edy Herman Mulyono, MM

relationship marketing, entrepreneurial marketing, entrepreneurship development, tourism marketing

Biography

  • S.E (Bachelor of Economics) in Accounting, Muhammadiyah University of Surakarta 1998
  • M.M (Master of Management) in Management, Gadjah Mada University 2002
  • S3 (Doctorate) in Management Science, Diponegoro University 2017

  1. Pengembangan Umkm Melalui Manajemen Sumber Daya Manusia Berbasis E-Commerce Pada Pengerajin Sentra Tenun Pringgasela
  2. How non-Muslim tourists experience halal tourism in Lombok, Indonesia
  3. Factors associated with men’s skincare sales at Shopee Indonesia e-commerce
  4. Pengaruh Service Quality Dan Word Of Mouth Terhadap Minat Konsumen Dalam Menggunakan Layanan Jasa Travel Rg Trans: The Effect Of Service Quality And Word Of Mouth On Consumer Interest In Using Rg Trans Travel Services
  5. Pengaruh Komunikasi, Kompensasi, Dan Lingkungan Kerja Terhadap Kepuasan Karyawan
  6. Pengaruh Makanan Khas Tradisional, Cita Rasa, Dan Customer Intimacy Terhadap Loyalitas Pelanggan Pada Rumah Makan Ayam Taliwang Khas Pak Udin Di Kota Mataram Pasca Pandemi Covid-19
  7. Literasi Pariwisata Halal untuk Meningkatkan Kepuasan dan Kunjungan Wisatawan di Lombok dengan Perspektif Delta Model
  8. The Influence of Country of Origin (Coo), Country of Manufacture (Com), and Brand Power on the Decision to Buy Secondhand Clothing in Mataram City
  9. Pengaruh Green Marketing, Brand Image dan Product Quality Terhadap Keputusan Pembelian Tupperware di Kota Mataram
  10. Analysis Of The Influence Of Price Discounts, Bonus Packages And Layout On The Buying Impulse Of Indomaret Jalan Sultan Kaharuddin Sumbawa Besar
  11. Network behaviour for tourism business resilience
  12. Analisis Pengaruh Content Marketing, Influencer dan Sosial Media Terhadap Keputusan Pembelian Konsumen Pada Pengguna Instagram di Universitas Mataram
  13. Electronic Word Of Mouth On Purchase Intention With Attitude Toward Product Used And Brand Image As Mediation Variables
  14. Studi Kelayakan Bisnis Air Minum Dalam Kemasan (Amdk) Pdam Tirta Ardhia Rinjani Kabupaten Lombok Tengah
  15. The Effect of Halal Destination Image and Tourist Motivation on Revisit Intention: The Role of Halal Experience Satisfaction
  16. Pengaruh Orientasi Pasar Dan Inovasi Produk Terhadap Kinerja Pemasaran Mutiara Di Kecamatan Sekarbela
  17. The Pengaruh Brand Ambassador, Citra Merek Dan Kualitas Produk Terhadap Minat Beli Produk Skintific Di Kota Mataram
  18. The Effect of Authenticity and Iconic Attractions on Visiting Decisions in Sasak Sade Village with Image of Heritage Tourism as a Mediating Variable
  19. Pengaruh Brand Experience, Cita Rasa, Dan Variasi Menu Terhadap Minat Beli Ulang Di Kedai Serabi Bandung
  20. I don’t know much: Does green marketing burn the desire to buy green products in Indonesia?

Scholarly Credential: