Mataram, 19 November 2024 – The increasingly competitive business world demands that business people continue to innovate and hone their skills, especially in the fields of marketing and sales. Responding to this challenge, the Faculty of Economics and Business, University of Mataram presents a world-class marketing expert, Leendert Noodermeer from PUM Netherlands Expert, to share his knowledge and experience in a guest lecture themed “Successful Marketing and Sales”.

The event, which took place at the FEB UNRAM Building, was attended by many participants consisting of entrepreneurs, academics, and students who were interested in the business world. With high enthusiasm, the participants listened to an interesting presentation from Leendert Noodermeer regarding effective marketing and sales strategies in the digital era.

In his presentation, Leendert Noodermeer emphasized the importance of understanding consumer behavior, building a strong brand, and utilizing digital technology to reach a wider market. He also shared a number of tips and tricks that can be applied by business people to improve their sales performance.

“One of the keys to success in marketing is understanding the needs and wants of consumers. That way, we can develop products or services that are relevant and of interest to them,” said Leendert Noodermeer.

In addition, Leendert Noodermeer also highlighted the importance of building good relationships with customers. According to him, satisfied customers will not only become loyal customers, but will also recommend our products or services to others.

“Customers are a very valuable asset for every business. Therefore, we must always strive to provide the best service to them,” he added.