Thursday, May 8, 2025 – The Faculty of Economics and Business, University of Mataram (FEB UNRAM) in collaboration with the Tangan Di Atas (TDA) community successfully held an Entrepreneurship Workshop entitled “From Ideas to Action” with the theme “Growth Mindset, Powerful Marketing Strategy”. This event took place in the FEB UNRAM Master of Management Hall and was attended by dozens of enthusiastic students and young entrepreneurs.

This workshop presents three inspiring speakers: dr. Adnanto, Master Mentor TDA; L. Arie Cahyadi, Chairman of TDA Mataram; and Zen, an alumni of FEB UNRAM who is now active as a young entrepreneur.

In his presentation, Dr. Adnanto emphasized the importance of building a growth mindset as the main foundation in entrepreneurship. Meanwhile, L. Arie Cahyadi shared effective marketing strategies that are relevant to current digital trends. Zen complemented the discussion with real experiences of building a business from scratch since he was a student.

This activity is a collaborative forum between the academic world and the entrepreneurial community to foster a spirit of innovation and the courage to start a business among students. The FEB UNRAM Management Study Program hopes that activities like this can continue to take place periodically as a form of support for the development of entrepreneurship in the campus environment.

Written by: Bayu Kurniawan