Dr. Handry Sudiartha Athar, SE., MM.

Marketing Strategik dan Manajemen Strategik

Biografi

  • S.E (Sarjana Ekonomi) Bidang Manajemen Sekolah Tinggi Ilmu Ekonomi Malangkucecwara 2004
  • M.M (Master Manajemen) Bidang Manajemen Universitas Mataram 2007
  • Dr (Doktor) Bidang Ilmu Manajemen Universitas Padjadjaran 2013

  1. The Impact of Leadership Style and Workload on Performance of Employees in the Sub-District Office of Bima District, Indonesia
  2. Study Community Involvement In Development Agrotourism In Sembalun
  3. The Influence of Brand Equity and Brand Image on Purchase Intention of Kawasaki Brand in Mataram City
  4. Pengaruh Label Halal dan Citra Merek Terhadap Keputusan Pembelian Produk Kosmetik Somethinc di Kota Mataram
  5. Exploring The Potential Of Local Food To Optimize As A Tourist Attraction In Lantan Village
  6. Analysis Of The Effect Of Environmental Knowledge And Subjective Product Knowledge On Willingness To Pay More With Green Product Trust As A Mediating Variable In The Firstx …
  7. Pengaruh Service Quality Dan Word Of Mouth Terhadap Minat Konsumen Dalam Menggunakan Layanan Jasa Travel Rg Trans: The Effect Of Service Quality And Word Of Mouth On Consumer …
  8. The Influence of Hedonic Motive, Shopping Lifestyle and Religiosity on Customer’s Impulse Buying Behavior: Moderated by Fear of Missing Out
  9. Pengaruh Makanan Khas Tradisional, Cita Rasa, Dan Customer Intimacy Terhadap Loyalitas Pelanggan Pada Rumah Makan Ayam Taliwang Khas Pak Udin Di Kota Mataram Pasca Pandemi …
  10. The Influence of Country of Origin (Coo), Country of Manufacture (Com), and Brand Power on the Decision to Buy Secondhand Clothing in Mataram City.
  11. Pengaruh Kualitas Produk dan Persepsi Harga Terhadap Minat Beli Ulang Smartphone Samsung Pada Masyarakat Kota Mataram
  12. Pengaruh Harga, Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Telkomsel Orbit Di Praya Lombok Tengah: Pengaruh Harga, Kualitas Produk Dan Kualitas …
  13. Analysis Of The Influence Of Service Quality And Prices On Consumer Satisfaction (Case Study Of Surf Cafe Visitors In Bima City): Analysis Of The Influence Of Service Quality …
  14. Pengaruh Kemudahan Penggunaan dan Manfaat Terhadap Keputusan Penggunaan Quick Response Code Indonesian Standard (QRIS) pada Aplikasi DANA di Kota Mataram
  15. Pengaruh Hedonic Motive dan Shopping Lifestyle Terhadap Implusive Buying Pada Meekow Mataram
  16. Pengaruh Sertifikat Halal, Legalitas Usaha, dan Kualitas Kemasan dalam Membentuk Keputusan Pembelian Konsumen Pada Produk Mixue Dikota Mataram
  17. Pengaruh Etnik Produk Dan Promosi Kearifan Lokal Budaya Terhadap Keputusan Membeli Produk Noken Oleh Masyarkat Kabupaten Yahukimo Provinsi Papua …
  18. The Effect of Halal Destination Image and Tourist Motivation on Revisit Intention: The Role of Halal Experience Satisfaction
  19. The Influence of The Gastronomic Narrative of Chicken Merangkat, Culinary Taste, and Destination Image on Tourist Satisfaction in The Green Tourism Village of Bilebante, Indonesia
  20. The Effect of Live Streaming Shopping, Price, and Product Quality on Purchasing Decisions for Shopee Users in West Nusa Tenggara, Indonesia

  • Pendamping UMKM, Lembaga Sertifikasi Profesi Koperasi Nusantara 2022

Scholarly Credential: