“Mastering the Market Through Digital Innovation and Value-Based Approaches”
Learning Focus:
Modern marketing is no longer just about sales; it is about creating, communicating, and delivering value. The Marketing Management concentration at the University of Mataram prepares students to face the era of digital disruption with an analytical and creative approach.
This academic narrative emphasizes understanding complex consumer behavior and formulating data-driven marketing strategies. Students are encouraged to formulate branding strategies, digital marketing campaigns, and customer relationship management (CRM) systems capable of competing in both local and global markets.
