{"id":22268,"date":"2021-10-12T16:54:08","date_gmt":"2021-10-12T08:54:08","guid":{"rendered":"https:\/\/feb.unram.ac.id\/mm\/services\/marketing-management\/"},"modified":"2026-01-02T11:27:27","modified_gmt":"2026-01-02T03:27:27","slug":"marketing-management","status":"publish","type":"avada_portfolio","link":"https:\/\/feb.unram.ac.id\/mm\/en\/services\/marketing-management\/","title":{"rendered":"Marketing Management"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + 80px );margin-left: calc(-80px \/ 2 );margin-right: calc(-80px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-padding-top-small:41px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:40px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:40px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:40px;--awb-spacing-left-medium:40px;--awb-width-small:100%;--awb-order-small:1;--awb-spacing-right-small:40px;--awb-margin-bottom-small:0px;--awb-spacing-left-small:40px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-typography2-font-size);--awb-line-height:var(--awb-typography2-line-height);--awb-letter-spacing:var(--awb-typography2-letter-spacing);--awb-text-transform:var(--awb-typography2-text-transform);--awb-margin-bottom:10px;--awb-text-font-family:var(--awb-typography2-font-family);--awb-text-font-weight:var(--awb-typography2-font-weight);--awb-text-font-style:var(--awb-typography2-font-style);\"><p>&#8220;Mastering the Market Through Digital Innovation and Value-Based Approaches&#8221;<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:30px;--awb-margin-bottom-small:30px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;letter-spacing:-1px;text-transform:capitalize;\">Learning Focus:<\/h2><\/div><div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-bottom:50px;width:100%;max-width:80px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color4);border-color:var(--awb-color4);border-top-width:3px;\"><\/div><\/div><ul style=\"--awb-size:18px;--awb-line-height:30.6px;--awb-icon-width:30.6px;--awb-icon-height:30.6px;--awb-icon-margin:12.6px;--awb-content-margin:43.2px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Digital Marketing and Social Media Management.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Consumer Behavior and Advanced Market Research.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Global Marketing Strategy and Strategic Branding.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-text-transform:none;--awb-margin-bottom:40px;\"><p data-path-to-node=\"14\">Modern marketing is no longer just about sales; it is about creating, communicating, and delivering value. The Marketing Management concentration at the University of Mataram prepares students to face the era of digital disruption with an analytical and creative approach.<\/p>\n<p data-path-to-node=\"15\">This academic narrative emphasizes understanding complex consumer behavior and formulating <i data-path-to-node=\"15\" data-index-in-node=\"132\">data-driven marketing<\/i> strategies. Students are encouraged to formulate branding strategies, digital marketing campaigns, and customer relationship management (CRM) systems capable of competing in both local and global markets.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color8);--button_border_hover_color:var(--awb-color8);--button_gradient_top_color:var(--awb-color8);--button_gradient_bottom_color:var(--awb-color8);--button_gradient_top_color_hover:var(--awb-color4);--button_gradient_bottom_color_hover:var(--awb-color4);\" target=\"_self\" href=\"https:\/\/feb.unram.ac.id\/mm\/en\/contact-us\/\"><span class=\"fusion-button-text\">Contact Us<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Modern marketing is no longer just about sales; <\/p>\n","protected":false},"author":1,"featured_media":22270,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":[],"portfolio_category":[50],"portfolio_skills":[],"portfolio_tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/feb.unram.ac.id\/mm\/en\/wp-json\/wp\/v2\/avada_portfolio\/22268"}],"collection":[{"href":"https:\/\/feb.unram.ac.id\/mm\/en\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/feb.unram.ac.id\/mm\/en\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/feb.unram.ac.id\/mm\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/feb.unram.ac.id\/mm\/en\/wp-json\/wp\/v2\/comments?post=22268"}],"version-history":[{"count":2,"href":"https:\/\/feb.unram.ac.id\/mm\/en\/wp-json\/wp\/v2\/avada_portfolio\/22268\/revisions"}],"predecessor-version":[{"id":22273,"href":"https:\/\/feb.unram.ac.id\/mm\/en\/wp-json\/wp\/v2\/avada_portfolio\/22268\/revisions\/22273"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/feb.unram.ac.id\/mm\/en\/wp-json\/wp\/v2\/media\/22270"}],"wp:attachment":[{"href":"https:\/\/feb.unram.ac.id\/mm\/en\/wp-json\/wp\/v2\/media?parent=22268"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/feb.unram.ac.id\/mm\/en\/wp-json\/wp\/v2\/portfolio_category?post=22268"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/feb.unram.ac.id\/mm\/en\/wp-json\/wp\/v2\/portfolio_skills?post=22268"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/feb.unram.ac.id\/mm\/en\/wp-json\/wp\/v2\/portfolio_tags?post=22268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}