{"id":738,"date":"2021-10-12T16:54:08","date_gmt":"2021-10-12T08:54:08","guid":{"rendered":"https:\/\/feb.unram.ac.id\/mm\/?post_type=avada_portfolio&#038;p=738"},"modified":"2025-12-31T00:02:54","modified_gmt":"2025-12-30T16:02:54","slug":"manajemen-pemasaran","status":"publish","type":"avada_portfolio","link":"https:\/\/feb.unram.ac.id\/mm\/services\/manajemen-pemasaran\/","title":{"rendered":"Manajemen Pemasaran"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + 80px );margin-left: calc(-80px \/ 2 );margin-right: calc(-80px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-padding-top-small:41px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:40px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:40px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:40px;--awb-spacing-left-medium:40px;--awb-width-small:100%;--awb-order-small:1;--awb-spacing-right-small:40px;--awb-margin-bottom-small:0px;--awb-spacing-left-small:40px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-typography2-font-size);--awb-line-height:var(--awb-typography2-line-height);--awb-letter-spacing:var(--awb-typography2-letter-spacing);--awb-text-transform:var(--awb-typography2-text-transform);--awb-margin-bottom:10px;--awb-text-font-family:var(--awb-typography2-font-family);--awb-text-font-weight:var(--awb-typography2-font-weight);--awb-text-font-style:var(--awb-typography2-font-style);\"><p>&#8220;Menguasai Pasar Melalui Inovasi Digital dan Pendekatan Berbasis Nilai&#8221;<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:30px;--awb-margin-bottom-small:30px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;letter-spacing:-1px;text-transform:capitalize;\">Fokus Pembelajaran:<\/h2><\/div><div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-bottom:50px;width:100%;max-width:80px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color4);border-color:var(--awb-color4);border-top-width:3px;\"><\/div><\/div><ul style=\"--awb-size:18px;--awb-line-height:30.6px;--awb-icon-width:30.6px;--awb-icon-height:30.6px;--awb-icon-margin:12.6px;--awb-content-margin:43.2px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Manajemen Pemasaran Digital dan Media Sosial.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Perilaku Konsumen dan Riset Pasar Lanjutan.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Strategi Pemasaran Global dan Branding Strategis.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-text-transform:none;--awb-margin-bottom:40px;\"><p data-path-to-node=\"14\">Pemasaran modern bukan lagi sekadar tentang penjualan, melainkan tentang menciptakan, mengomunikasikan, dan menghantarkan nilai. Konsentrasi Manajemen Pemasaran di Universitas Mataram mempersiapkan mahasiswa untuk menghadapi era disrupsi digital dengan pendekatan yang analitis dan kreatif.<\/p>\n<p data-path-to-node=\"15\">Narasi akademis ini menekankan pada pemahaman perilaku konsumen yang kompleks dan penyusunan strategi pemasaran yang berbasis data (<i data-path-to-node=\"15\" data-index-in-node=\"132\">data-driven marketing<\/i>). Mahasiswa akan didorong untuk merumuskan strategi <i data-path-to-node=\"15\" data-index-in-node=\"206\">branding<\/i>, pemasaran digital, dan manajemen hubungan pelanggan yang mampu bersaing di pasar lokal maupun global.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color8);--button_border_hover_color:var(--awb-color8);--button_gradient_top_color:var(--awb-color8);--button_gradient_bottom_color:var(--awb-color8);--button_gradient_top_color_hover:var(--awb-color4);--button_gradient_bottom_color_hover:var(--awb-color4);\" target=\"_self\" href=\"https:\/\/feb.unram.ac.id\/mm\/contact-us\/\"><span class=\"fusion-button-text\">Hubungi Kami<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pemasaran modern bukan lagi sekadar tentang penjualan, <\/p>\n","protected":false},"author":1,"featured_media":21698,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":[],"portfolio_category":[32],"portfolio_skills":[],"portfolio_tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/feb.unram.ac.id\/mm\/wp-json\/wp\/v2\/avada_portfolio\/738"}],"collection":[{"href":"https:\/\/feb.unram.ac.id\/mm\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/feb.unram.ac.id\/mm\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/feb.unram.ac.id\/mm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/feb.unram.ac.id\/mm\/wp-json\/wp\/v2\/comments?post=738"}],"version-history":[{"count":6,"href":"https:\/\/feb.unram.ac.id\/mm\/wp-json\/wp\/v2\/avada_portfolio\/738\/revisions"}],"predecessor-version":[{"id":21811,"href":"https:\/\/feb.unram.ac.id\/mm\/wp-json\/wp\/v2\/avada_portfolio\/738\/revisions\/21811"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/feb.unram.ac.id\/mm\/wp-json\/wp\/v2\/media\/21698"}],"wp:attachment":[{"href":"https:\/\/feb.unram.ac.id\/mm\/wp-json\/wp\/v2\/media?parent=738"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/feb.unram.ac.id\/mm\/wp-json\/wp\/v2\/portfolio_category?post=738"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/feb.unram.ac.id\/mm\/wp-json\/wp\/v2\/portfolio_skills?post=738"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/feb.unram.ac.id\/mm\/wp-json\/wp\/v2\/portfolio_tags?post=738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}