Prof. Hj. Sulhaini, SE, M.Sc., Ph.D.

Pemasaran

Biografi

  • S.E (Sarjana Ekonomi) Bidang Ilmu Manajemen Universitas Mataram 1993
  • M.Sc (Master Sains) Bidang Pemasaran Helsinki School Of Economics and Business Adm 1998
  • Ph.D (Doktor Filosofi) Bidang Pemasaran Sheffield Hallam University 2007

  • Manajemen Pemasaran Berbasis Pelanggan
  • Manajemen Pemasaran Internasional
  • Perilaku KOnsumen Implikasi di Era Digital

  1. Positive eWOM and Consumers with a Fear of Missing Out
  2. Covid-19 Disruption And Regional Development In Small Island Economies
  3. The Influence of Electronic Word of Mouth and Hedonic Shopping Motivation on Impulse Buying with Fear of Missing Out as a Moderating Variable
  4. Pengaruh Potongan Harga dan Tampilan dalam Toko terhadap Pembelian Impulsif
  5. An Investigation on How Entrepreneurial Orientation Determines SMEs Survival
  6. Pengaruh Brand Experience, Cita Rasa, Dan Variasi Menu Terhadap Minat Beli Ulang Di Kedai Serabi Bandung
  7. Optimalisasi Pendapatan Keluarga Di Era New Normal Pada Ukm Sedayu Putri Di Dusun Lokon Rangan Kecamatan Kayangan Kabupaten Lombok Utara
  8. The Influence Of Privacy, Security, And Trust On Costumer Loyalty Lazada Applications In Lombok Island
  9. Green Marketing Effect On Green Brand Imagesand Purchase Intention Starbucks Coffee Lombok Epicentrum Mall
  10. Analisis Pengaruh Pengalaman Masa Lalu Terhadap Minat Menginap Kembali Di Hotel Era Pandemi Covid-19 Dengan Consumer Review Sebagai Variabel Moderasi
  11. Measurement Of Visitors’ Perceptions And Attitudes Towards Business Location, Product Quality, And Promotion
  12. The Influence of Instafamous and Content Marketing on General Attitude Toward Local Brands and Interest in Buying Cosmetic Products
  13. The effect of brand prestige, perceived sociability and social norms on fear of missing out by buy now pay later
  14. The Effect of E-Wom, Sharia Compliance and Muslim Customer’s Perceived Value on Customer Loyalty at Bank NTB Syariah with Emotional Attachment as a Mediating Variable
  15. The Effect of Instagram Content Quality on Fomsumerism Behavior with Emotional Response as a Mediating Variable

  • Anggota Forum Manajemen Indonesia TAhun 2020-2024
  • Anggota ISEI (Ikatan sarjana Ekonomi Indonesia TAhun 2019-2022

Scholarly Credential: